Is Simon Cowell going to launch a search for a DJ TV show?

Reports were around last week that Simon Cowell was in discussions with various dance industry figures with a view to launching a DJ version of the X factor.  Pacha the famous Ibiza club (where Fantazia did a weekly residency in 1999) have said they were not interested in the show being held in the venue.  Reaction of other promoters has been generally negative see this idea as not cool in a world of cool people.  All I know that Fantazia have not been asked to take part, I guess we are not in that world of cool enough people at the moment.  Would it be a bad idea though to have someone of Cowells undoubt PR skills promoting the industry?  The recession has hit clubbing hard (if not the bigger one off events that Fantazia do), and anything promoting the wider scene and getting people into those local venues week after week to watch DJs perform their stuff, or even buying the records of up and coming producers could be a great thing.... however its all so likely to be just a bit of spin is it worth even talking about.....?