The Guardian are reporting that smart clubbers in London, many who are commuters, no longer do all night raves but instead go to "Microclubs" to party after work until time to catch the last train home. This trend can be seen in trendy areas like Shoreditch and the East End.
This shift towards earlier evenings out, without losing the sense of hedonism of an all-night club, has been gaining momentum over the past few years. Kate Hutchinson, clubs editor at Time Out London, which first identified the phenomenon, believes that, as the number of clubs and bars has increased and as venues battle for customers, putting on an official club night in an ordinary bar – thereby making it a destination – has become far more attractive to clubbers.
Is this an attractive proposition for ravers? Its not something we see Fantazia ravers demanding from our parties yet, but as I get older it may seem more attractive when the kids wake me up in the morning after only 2 hours sleep. Not sure raving for a couple of hours in your work gear seems right though....what do you think?
This shift towards earlier evenings out, without losing the sense of hedonism of an all-night club, has been gaining momentum over the past few years. Kate Hutchinson, clubs editor at Time Out London, which first identified the phenomenon, believes that, as the number of clubs and bars has increased and as venues battle for customers, putting on an official club night in an ordinary bar – thereby making it a destination – has become far more attractive to clubbers.
Is this an attractive proposition for ravers? Its not something we see Fantazia ravers demanding from our parties yet, but as I get older it may seem more attractive when the kids wake me up in the morning after only 2 hours sleep. Not sure raving for a couple of hours in your work gear seems right though....what do you think?
3 comments:
NO WAY! these people are just choosing to go dancing instead of sitting in a pub having an after work drink..........surely everyone still wants a proper ALL NIGHTER!!
its a different affair entirely
Hi,
Personally i dont think it has anything to do with time and busy work days. These people are lightweights and can probably no longer hack the all night style rave??
Majority of people can arrange to be free once in a while to attend an all night rave, its just that they probably cant hack it anymore??
OldSkool till I die!!!!
Odeskoo till I die, I modeskoo till I die, and everything's changing and I don't know why.
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