Thursday, June 19, 2008

Global Credit Crisis - Do people party harder during bad times?

Every time I turn on the tv it is stories of the global credit crisis, housing market crash and plunging stock prices and rising cost of oil.... now will all this have an impact on the dance scene? Will people rain in their spending and stop going to events and buying music? Of course no-one knows for certain but I believe when things get depressing people still want to go out and party. They might not buy the big tv, or go on the long haul holiday, nor buy a car, but surely a rave is to good an experiance to miss...

My evidence.... well we (Fantazia) have seen all this before of course. Back in 1991 when we launched Fantazia the country was in a major housing crash with sterling droping out of the ERM etc. People still wanted to party!! It could help that with 18-26 years old, the main audience of our events, don't always have houses, cars etc, they are not so constrained by responsibilites. When choosing entertainment they will likely go for the big one off experiance where you get more bang for your buck, and that definitely applies to us.

So through all the doom and gloom I will see you parting at the next one!

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